537734

I hope you brought a pocket protector.

We're about to do some quadratic equations. The brilliant minds of Howzit Brewing and Waikiki Brewing Company pulled up their chairs, cracked their knuckles, and got to work solving the problems of the world. Through extensive discussion, we concluded that in order to solve for 'x,' we first needed to figure out the 'why.' Eventually, we learned that alcohol is a solution — so we just brewed this helles lager instead.

Please enjoy with thick-rimmed glasses and a trusty pocket calculator.

The style choice wasn't arbitrary either. Type 537734 into your calculator. Now flip it upside down. There it is — HELLES, hiding in the numbers the whole time, like the world's most satisfying proof. In keeping with the bit, we designed the entire beer label upside down. Because if you're going to commit to a joke, you commit all the way.

In the glass, 537734 is clean, crisp, and quietly brilliant — cracker malt, a squeeze of lemon, and a soft sweet bread finish that goes down like a problem you finally figured out. Light on its feet, heavy on satisfaction.

1 + 1 = E. Show your work.