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© 2025 HANA KOA BREWING CO. All rights reserved.

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Directions Here!

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ADDRESS

962 Kawaiahaʻo St

Honolulu, HI, 96814

PHONE

(808) 591-2337

HOURS

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

CLOSED

12pm-10pm

12pm-10pm

12pm-10pm

11am-11pm

11am-11pm

10am - 9pm

1st Annual
Surf Pup Fashion Show!

Hawaii's most glamorous dogs are hitting the runway — and we want yours to be one of them.

Hana Koa Brewing Company is proud to announce the first annual Surf Pup Fashion Show, a ticketed runway event featuring 20 dogs competing for the most epic prize in Hana Koa Brewing history. The winning dog gets immortalized on our 2026 limited-edition Surf Pup beer can and merchandise line and crowned as the featured dog at our 2026 annual Surf Pup event!

Pre-registration is now open

ONLY 20 SPOTS AVAILABLE!

For questions email: Marketing@HanaKoaBrewing.com

THE PRIZE

The winning dog will be featured on Hana Koa's 2026 Surf Pup limited-edition beer can and full merchandise line! — and crowned as the featured dog at our 2026 annual Surf Pup event.

 

Your pup's face. Every can. Every tap handle. Everywhere on O'ahu!

EVENT FORMAT

20 dogs. One runway. One winner.

Each competitor gets two walks on the runway — an individual showcase walk and a rapid succession finale round. Dogs are judged by a panel of Hawaii dog rescue organization representatives on three criteria:
 

  • ⭐ Star Power — Does your dog own the stage?

  • 🎨 Costume & Theme — Creativity, craftsmanship, and Hawaiian spirit

  • 📣 Crowd Reaction — The Decibel Test. How loud does the crowd roar?

EVENT DETAILS

  • 📅 Date: Saturday, June 6th, 2026

  • ⏰ Time: 4:00 PM – 7:15 PM 

  • 📍 Location: Hana Koa Brewing Company, 962 Kawaiaha'o St, Honolulu, HI 96814

  • 🎟️ Competitor Entry Fee: $95 (includes Hana Koa swag bag)

  • 🐾 Open to all dogs — rescues and fosters especially welcome

BENEFICIARIES

10% of all event proceeds go to participating dog rescue organizations! Support the great cause of rescuing our Oahu pups in need! 

~ your pup ~
feature dog at our annual surf pup event!

~ your pup ~
forever part of hana koa brewing

MEET ENZO!
Our 2025 Surf Pup!

Enzo is the handsome pup belonging to the team at our beloved neighbors, Aliʻi Animal Hospital — just down the road from Hana Koa.

 

In 2025 we chose Enzo to be the face of our Surf Pup beer cans, tap handles, and full merchandise line — and honestly, how could we not? Just look at him.

His face was on every can. Every tap handle. Every t-shirt, bandana, and sticker across Hawaii. Thousands of people cracked open a Surf Pup beer in 2025 and saw this guy staring back at them.

A neighborhood dog. A Kaka'ako icon. Immortalized in Hawaii craft beer history.

Surf Pup - Merch Photos1.jpg
Surf Pup - Photos2.jpg

FAQ

​GENERAL

  • DOES MY DOG NEED TO BE A RESCUE?

    • Nope! All dogs are welcome!

  • ARE THERE ANY BREED OR SIZE RESTRICTIONS?

    • Nope! All breeds and sizes are welcome!

  • CAN I WALK WITH MY DOG ON THE RUNWAY?

    • Yes — and it is required! All dogs must be walked by their handler at all times. No dog will ever be off leash during the event.

  • IS THIS A DOG FRIENDLY EVENT FOR SPECTATORS?

    • Unfortunately no. Only registered competitors are permitted to bring their dogs to the event.

  • WHAT HAPPENS AFTER I PRE-REGISTER?

    • Our event director will reach out with a full competitor packet containing everything you need to know before June 6th.

  • IS THE ENTRY FEE REFUNDABLE IF THE EVENT IS CANCELLED?

    • Absolutely! If the event is cancelled by Hana Koa Brewing Company, a full refund will be issued.

 

ABOUT THE COMPETITION

  • HOW MANY ROUNDS ARE THERE?

    • There are two rounds. Round 1 features Dogs 1-10 and Round 2 features Dogs 11-20. Each round includes individual showcase walks followed by a rapid succession finale where every dog in the round walks one final time back to back.

  • HOW LONG DOES MY DOG HAVE ON THE RUNWAY?

    • Each competitor gets up to 90 seconds for their individual showcase walk. Use every second!

  • CAN I ENTER MORE THAN ONE DOG?

    • Unfortunately no. One dog per entry.​

 

ABOUT THE DAY

  • IS THE EVENT INDOORS OR OUTDOORS?

    • Outdoors in our main parking lot at Hana Koa Brewing Company.

  • WHAT TIME SHOULD I ARRIVE?

    • Competitor check-in opens at 4:00 PM. Please arrive on time as late arrivals may forfeit their spot without refund.

  • CAN MY FAMILY AND FRIENDS COME WATCH?

    • Absolutely — and we encourage it! Crowd reaction is 30% of the judging criteria so bring as many people as possible and make some noise!

  • WHERE DO I CHECK IN?

    • Check-in will be at the designated check-in booth in the Hana Koa parking lot. Look for signage when you arrive.

 

ABOUT THE DOGS

  • DOES MY DOG NEED TO BE VACCINATED?

    • Yes. All competitors will be required to sign a waiver confirming their dog is current on vaccinations. 

  • WHAT IF MY DOG GETS ANXIOUS OR AGGRESSIVE?

    • Any dog that displays aggression toward people or other dogs will be immediately removed from the event with no refund. It is the handler's responsibility to ensure your dog can handle a loud, stimulating outdoor environment with crowds, music, and other dogs present. Please know your dog before you register.

  • IS THERE A PLACE FOR MY DOG TO RELIEVE THEMSELVES?

    • Yes! There will be a designated Dog Relief Area at the event. Handlers are responsible for cleaning up after their dog at all times.

  • CAN I BRING FOOD AND WATER FOR MY DOG?

    • Yes — please do! We encourage all handlers to keep their dogs comfortable and hydrated throughout the event.

 

ABOUT THE PRIZE

  • WHEN WILL THE WINNING DOG BE PHOTOGRAPHED FOR THE BEER CAN?

    • Photography for the beer can will be coordinated post-event with our Marketing Director. More details will be provided to the winner on the day of the event.

  • WHEN DOES THE BEER RELEASE?

    • August 2026!

  • WHAT IS INCLUDED IN THE MERCHANDISE LINE?

    • The winning dog will be featured on our limited-edition beer cans, tap handles, t-shirts, tank tops, bandanas, stickers, and dog biscuits!


ABOUT TICKETS

  • CAN MY FAMILY BUY TICKETS TO WATCH ME COMPETE?

    • Absolutely! We are currently confirming competitor participation before opening ticket sales to the public. Stay tuned!

  • WHAT IS INCLUDED IN THE COMPETITOR SWAG BAG?

    • Every competitor receives a Hana Koa swag bag at check-in including a 4-pack of Hana Koa beer, tote bag, bandana, stickers, and sunglasses!

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