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© 2025 HANA KOA BREWING CO. All rights reserved.

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Directions Here!

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ADDRESS

962 Kawaiahaʻo St

Honolulu, HI, 96814

PHONE

(808) 591-2337

HOURS

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

CLOSED

12pm-10pm

12pm-10pm

12pm-10pm

11am-11pm

11am-11pm

10am - 9pm

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Surf Pup
Fashion Show

20 dogs, one runway, and one winner whose face lands on our limited-edition Hana Koa beer can and full merchandise line. Introducing the new face of Hana Koa.

~ SATURDAY, JUNE 6  |  4:00–7:15 PM ~

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THE PRIZE

The winning dog will be featured on Hana Koa's 2026 Surf Pup limited-edition beer can and full merchandise line! — and crowned as the featured dog at our 2026 annual Surf Pup event.

EVENT FORMAT

20 dogs. One runway. One winner.

Each competitor gets two walks on the runway — an individual showcase walk and a rapid succession final round. Dogs are judged by a panel of Hawaii dog rescue organization representatives.

EVENT DETAILS

  • 📅 Date: Saturday, June 6th, 2026

  • ⏰ Time: 4:00 PM – 7:15 PM 

  • 📍 Location: Hana Koa Brewing Company, 962 Kawaiaha'o St, Honolulu

  • 🥳 AFTER PARTY TO FOLLOW - 7:15pm - 10:00pm (TBD)

BENEFICIARIES

A portion of proceeds go to participating dog rescue organizations! Support the great cause of rescuing our Oahu pups in need! 

tickets

MOST POPULAR

SEATED TICKET
$35

Sit front row and get comfortable for the show! Get one of the best seats in the house for the best event of the year! 

Seating is NOT reserved. First come first serve. Drinks and food sold separately. NO SPECTATOR DOGS ALLOWED. 

general admission

STANDING TICKET
$15

More flexibility! Stand with your friends and feel free to move about the event for panoramic viewing! 

Drinks and food sold separately. NO SPECTATOR DOGS ALLOWED. 

* Due to space constraints and safety, we cannot accommodate spectator dogs. Spectators who bring their dog will be politely refused entry and no refund will be given * 

EVENT LAYOUT

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Agenda

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4:00

pm

DOORS OPEN

Grab a beer and a hot dog

5:00

pm

SHOW BEGINS

Take your seats! Annoucements

5:15

pm

ROUND 1 COMPETITORS

Dogs 1-10 strut their pup stuff!!

6:05

pm

ROUND 2 COMPETITORS

Dogs 11-20 strut their pup stuff!

6:55

pm

TOP 3 FINALISTS - FINAL ROUND

Top 3 pups get one final walk to show what a good dog they are! 

7:15

pm

WINNER ANNOUNCED

The moment you've all been waiting for!

7:15+

pm

AFTER PARTY BEGINS

LETS PARTY! Live music, sunset vibes and cold beer to keep the party going and celebrate the doggos! 

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STAR POWER
33%

Stage presence & 'WOW' factor. Dogs are judged on how well they worked the stage with confidence. We want to see them steal the show!

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COSTUME & THEME
33%

Creativity, craftsmanship, & originality. This is all about telling an amazing story with your costume. We want to see the dogs stand out from the pack!

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CROWD REACTION
33%

The decibel test! Your cheering affects the score! Make some noise and support your favorite pup! 

JUDGING CRITERIA

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Don't Miss This Event!

Your attendance supports your participating friends, families, their dogs, and the rescue organizations!

For questions contact:

Devin Becker, Director of Marketing  |  (808) 498-1280  |  Marketing@hanakoabrewing.com

~ your pup ~
feature dog at our annual surf pup event!

~ your pup ~
forever part of hana koa brewing

MEET ENZO!
Our 2025 Surf Pup!

Enzo is the handsome pup belonging to the team at our beloved neighbors, Aliʻi Animal Hospital — just down the road from Hana Koa.

 

In 2025 we chose Enzo to be the face of our Surf Pup beer cans, tap handles, and full merchandise line — and honestly, how could we not? Just look at him.

His face was on every can. Every tap handle. Every t-shirt, bandana, and sticker across Hawaii. Thousands of people cracked open a Surf Pup beer in 2025 and saw this guy staring back at them.

A neighborhood dog. A Kaka'ako icon. Immortalized in Hawaii craft beer history.

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FAQ

​GENERAL

  • DOES MY DOG NEED TO BE A RESCUE?

    • Nope! All dogs are welcome!

  • ARE THERE ANY BREED OR SIZE RESTRICTIONS?

    • Nope! All breeds and sizes are welcome!

  • CAN I WALK WITH MY DOG ON THE RUNWAY?

    • Yes — and it is required! All dogs must be walked by their handler at all times. No dog will ever be off leash during the event.

  • IS THIS A DOG FRIENDLY EVENT FOR SPECTATORS?

    • Unfortunately no. Only registered competitors are permitted to bring their dogs to the event.

  • WHAT HAPPENS AFTER I PRE-REGISTER?

    • Our event director will reach out with a full competitor packet containing everything you need to know before June 6th.

  • IS THE ENTRY FEE REFUNDABLE IF THE EVENT IS CANCELLED?

    • Absolutely! If the event is cancelled by Hana Koa Brewing Company, a full refund will be issued.

 

ABOUT THE COMPETITION

  • HOW MANY ROUNDS ARE THERE?

    • There are two rounds. Round 1 features Dogs 1-10 and Round 2 features Dogs 11-20. Each round includes individual showcase walks followed by a rapid succession finale where every dog in the round walks one final time back to back.

  • HOW LONG DOES MY DOG HAVE ON THE RUNWAY?

    • Each competitor gets up to 90 seconds for their individual showcase walk. Use every second!

  • CAN I ENTER MORE THAN ONE DOG?

    • Unfortunately no. One dog per entry.​

 

ABOUT THE DAY

  • IS THE EVENT INDOORS OR OUTDOORS?

    • Outdoors in our main parking lot at Hana Koa Brewing Company.

  • WHAT TIME SHOULD I ARRIVE?

    • Competitor check-in opens at 4:00 PM. Please arrive on time as late arrivals may forfeit their spot without refund.

  • CAN MY FAMILY AND FRIENDS COME WATCH?

    • Absolutely — and we encourage it! Crowd reaction is 30% of the judging criteria so bring as many people as possible and make some noise!

  • WHERE DO I CHECK IN?

    • Check-in will be at the designated check-in booth in the Hana Koa parking lot. Look for signage when you arrive.

 

ABOUT THE DOGS

  • DOES MY DOG NEED TO BE VACCINATED?

    • Yes. All competitors will be required to sign a waiver confirming their dog is current on vaccinations. 

  • WHAT IF MY DOG GETS ANXIOUS OR AGGRESSIVE?

    • Any dog that displays aggression toward people or other dogs will be immediately removed from the event with no refund. It is the handler's responsibility to ensure your dog can handle a loud, stimulating outdoor environment with crowds, music, and other dogs present. Please know your dog before you register.

  • IS THERE A PLACE FOR MY DOG TO RELIEVE THEMSELVES?

    • Yes! There will be a designated Dog Relief Area at the event. Handlers are responsible for cleaning up after their dog at all times.

  • CAN I BRING FOOD AND WATER FOR MY DOG?

    • Yes — please do! We encourage all handlers to keep their dogs comfortable and hydrated throughout the event.

 

ABOUT THE PRIZE

  • WHEN WILL THE WINNING DOG BE PHOTOGRAPHED FOR THE BEER CAN?

    • Photography for the beer can will be coordinated post-event with our Marketing Director. More details will be provided to the winner on the day of the event.

  • WHEN DOES THE BEER RELEASE?

    • August 2026!

  • WHAT IS INCLUDED IN THE MERCHANDISE LINE?

    • The winning dog will be featured on our limited-edition beer cans, tap handles, t-shirts, tank tops, bandanas, stickers, and dog biscuits!


ABOUT TICKETS

  • CAN MY FAMILY BUY TICKETS TO WATCH ME COMPETE?

    • Absolutely! We are currently confirming competitor participation before opening ticket sales to the public. Stay tuned!

  • WHAT IS INCLUDED IN THE COMPETITOR SWAG BAG?

    • Every competitor receives a Hana Koa swag bag at check-in including a 4-pack of Hana Koa beer, tote bag, bandana, stickers, and sunglasses!

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